Mavis opens new tire and service shop in Lindale, Texas

Mavis Tires & Brakes has opened a new location at 604 S Main St. in Lindale, expanding its footprint in Smith County with tire sales, maintenance and repair services. The store is offering opening discounts through Dec. 31 as the company grows its Texas presence.

Why it matters: - The new Lindale shop adds another Mavis location in Smith County and expands access to tire and auto repair services for local drivers. - The store gives Lindale-area residents a nearby option for routine maintenance, repairs and brand-name tires. - Opening discounts could lower the cost of common services through Dec. 31.

What happened: - Mavis Tires and Brakes opened a new location at 604 S Main St. in Lindale, Texas. - The store is the brand’s newest location in the Smith County area. - The location offers tires, maintenance and repair services for area drivers.

The details: - The Lindale store sells tires from top brands and Mavis-branded products. - Certified technicians provide brake service, wheel alignments, tire repair and rotation, battery testing and replacement, suspension work and steering service. - The company says the location features convenient hours, competitive pricing and fast, friendly service. - New customers can get $35 off a wheel alignment and up to $140 off a front and rear brake service through Dec. 31. - Mavis describes itself as one of North America’s largest independent tire and vehicle service providers. - The company says it has more than 3,500 owned and franchised retail locations across the U.S. and Canada. - Mavis is headquartered in White Plains, New York. - The company’s brands include Mavis Discount Tire, Mavis Tires & Brakes, Midas, Express Oil Change & Tire Engineers, Brakes Plus, Tire Kingdom, NTB, Town Fair Tire and Tuffy. - Mavis says the brands serve millions of drivers each year. - More information is available in the company's announcement.

Between the lines: - The opening extends Mavis’ Texas footprint at a time when national chains continue competing for service business tied to routine maintenance and repairs. - The discount push suggests Mavis is using promotions to drive early traffic and build repeat customers at the new site.

What's next: - Mavis is likely to use the Lindale location to build a local customer base after the opening period ends. - The opening offers run through Dec. 31, giving drivers a limited window to use the promotions.

The bottom line: - Mavis is betting that a new Smith County store, broad service menu and opening discounts will help it win more Texas drivers.