Texas Dairy Queen launches Blizzard memory campaign

DQ restaurants in Texas are asking fans to share personal Blizzard Treat stories for a chance to be featured in the new “This Is My Blizzard” summer campaign. The effort ties into a seasonal product lineup and highlights how the brand has become part of family traditions across Texas.

Why it matters: - DQ restaurants in Texas are turning customer nostalgia into a summer campaign that could deepen loyalty and keep the Blizzard Treat at the center of the brand story. - The campaign gives fans a public way to connect family traditions, celebrations and everyday routines to a familiar Texas brand.

What happened: - DQ restaurants in Texas launched the “This Is My Blizzard” summer campaign. - Texans are invited to submit Blizzard Treat memories for a chance to be spotlighted in the official campaign. - Story submissions are open through August 31, 2026 at More information. - The campaign is based in Texas and targets fans across the Lone Star State.

The details: - The stories can include family moments, celebrations, generational memories, quirky traditions, favorite flavor combinations and other meaningful experiences tied to DQ restaurants in Texas. - Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council, said DQ restaurants in Texas have long served as gathering places where Texans celebrate milestones and daily moments. - The Summer Blizzard Collection includes the Strawberry Angel Food Cake Blizzard Treat, the S’mores Blizzard Treat and the Cotton Candy Blizzard Treat. - DQ restaurants in Texas have operated for more than 78 years, according to the Texas Dairy Queen Operators’ Council. - Fans can follow updates on Instagram, X or Facebook, or visit dqtexas.com for Blizzard of the Month flavors, new product news and store locations. - The Texas Dairy Queen Operators’ Council is a nonprofit group made up of DQ franchisees operating in Texas. - The Council handles advertising and marketing for Texas franchisees, controls the Texas Country Foods menu and manages supply and distribution for DQ restaurants in Texas. - The DQ franchise system includes about 7,000 franchised locations in the U.S., Canada and more than 20 other countries.

Between the lines: - The campaign leans on user-generated storytelling, which can generate organic engagement and give DQ restaurants in Texas a steady stream of relatable local content. - Pairing the campaign with new seasonal flavors gives the brand a reason to promote both memories and menu items at the same time.

What's next: - DQ restaurants in Texas will review submitted stories and may feature selected fans in the campaign. - The brand is expected to keep promoting the Summer Blizzard Collection and future Blizzard of the Month flavors through its digital channels.

The bottom line: - DQ restaurants in Texas are using customer memories to make the Blizzard Treat feel less like a product and more like a shared Texas tradition.